You've already proven you can build.
Now it's time to lead from who you actually are.
I help high-performing women stop editing themselves, and start leading with the authority they've always had but were conditioned to hide.
As Featured by
Somewhere along the way you started editing yourself.
You're running a successful business. Leading a team. Holding everything together.
From the outside you look composed, capable and completely in control.
But underneath that there's a different experience.
You're carrying more than your share. Making decisions from responsibility instead of clarity.
Holding back what you really think, even when you know you're the most qualified person in the room.
Not because you lack capability.
Because the pattern is deeply ingrained.
And you're done with it.
What is Holding Your Business Back?
The Reveal.
Interrupt.
Reclaim.Method
Reveal
You see the pattern clearly for the first time. Where you shrink. Where you apologise. Where you over-function. Where you edit yourself. "Holy f**k — that's me."
Interrupt
You catch the automatic behaviour before it runs. You pause. You choose differently.
Reclaim
You lead from authority — not conditioning. In your pricing. Your decisions. Your boundaries. Your life.
This is not mindset coaching. This is not therapy.
This is behavioural identity work with direct business impact.
Nicole Lancaster
Identity. Architect. Authority
Nationally Recognised Founder
I know what it takes to build something real.
I built FIFO Families into a nationally recognised movement — securing over 400 media appearances across The Project, 7.30, the Australian Financial Review, ABC & BBC Radio, and Channels 7, 9 and 10.
I founded High-Profit Media — teaching small business owners to generate their own mainstream media coverage.
I was twice approached to enter Federal politics.
I was appointed to the board of Southern Metro TAFE by the Education Minister.
Telstra Business of the Year Finalist. Telstra Businesswoman of the Year Finalist — twice. Dual 40 Under 40 Winner.
I have built businesses at the highest levels of public recognition in Australia.
And I know what it costs to lose yourself in the process.
My work sits at the intersection of psychology, identity, behaviour and business strategy. It's not theoretical. It's lived.
I help women who have already proven they can build — stop editing themselves and start leading from who they actually are.
How We Work Together
Clarity & Attunement Session $597 + GST
One Hour
The fastest way to see exactly where you're editing yourself and what it's costing you.
A private one-hour session combining intuitive pattern recognition and business strategy. You leave with clarity, direction and a clear view of what's been holding you back.
This is where most women start.
The Unedited Woman — Group Container 3 Months
A curated container for high-performing women ready to do the deeper work alongside others who are done shrinking.
Using the Reveal. Interrupt. Reclaim. methodology across 12 weeks — you'll see the pattern, interrupt the behaviour and reclaim your authority in business and life.
Next intake —
The Unedited CEO — Private 1:1 Partnership
12 Months
— By Application Only
For women who have already proven they can build — and are ready to lead at the level they're actually capable of.
This is a private 12-month mentorship combining identity work, behavioural pattern interruption, business strategy and intuitive insight.
Maximum 4 clients per year.
This is not for everyone. It is for the woman who is done leaving money, time and authority on the table.
Testimonials
Real Women. Real Shifts
"I've done Joe Dispenza. I've done executive leadership coaching. I have never heard anything contextualised the way Nicole does it. I'd never had conditioning explained to me — and now I realise the impact it has on everything I do."
— Dana
"I'm proud of the changes in behaviour I've made. I stopped reading work emails at night and first thing in the morning. I reclaimed the start and end of every day for myself."
— Andrea
TESTIMONIALS
This is a What others are saying...
-MARTIN SHEW
JULIE TAYLOR
-CLAIRE SLIWA
-ISABEL R
-Lisa Morganti
LEROY HAND
had the most incredible psychic reading with Nicci Ashby! I went in with a few questions on my mind that I didn’t even share, and she picked up on them effortlessly. Her insights were so beautifully and professionally delivered, and the clarity she gave me was exactly what I needed. I’m beyond impressed with her gift and how connected and accurate she is. If you’re looking for guidance and real clarity, I highly recommend a session with Nicci. Thank you so much Nicci! X
Kelly-Shannon Smith
If you're in need of marketing and media assistance that goes beyond the average offering - you need work with and commission Nicci Ashby. Nicci has a wealth of knowledge and experience across all facets of business and strategy, encapsulating PR and media expertise, she exudes positive energy making it a breeze to take the next steps in growing my business. A dream to work with.
Brad Wilson
I recently had an amazing Business Energetic reading with Nicci, and I couldn’t be more impressed! She was direct, honest, and completely in flow throughout the session. Before the reading, I felt confused and uncertain about my next steps, but Nicci provided the clarity and confirmation I needed. Her kindness made me feel safe and supported the entire time. I highly recommend her and will definitely be returning!
tasha louise
Was lucky enough to receive an Elevator workshop with Nicci via our Regional Tourism Office. Nicci was fabulous, upbeat, positive had some wonderful fresh idea's to provide our new museum. As a volunteer with a new start up project in Regional Victoria, we sometimes fall through the cracks of what's hot and what's not. Nicci highlighted to me some great / new easy ways to refresh our public image. Highly recommend...
LIZA ROBINSON
My reading and healing session with Nicci was amazing! Since this session my mind and heart has been in a much better frame of mind and positiveness, and I believe it is especially a grateful thanks to Nicci for the powerful healing session and the "crap" that left me! Totally recommend this beautiful lady x
Robyn-Anne Gillespie
Nicci did a session with me yesterday and wow. I have NEVER had anyone come through from my dad’s side and it was such a blessing to have her messages. I felt safe to express myself, to let her in and free my body from anything stagnant. Appreciate you sharing your gifts babe 🫶🏼 if you’re on the fence about working with Nicci, stop. You already know it’s what you need
AYRA MAI
I had the pleasure of Nicci sharing with me her extensive knowledge on marketing ideas and opportunities specific to our business. She is incredibly friendly, always maintaining a positive and approachable demeanor. Whether answering questions or providing guidance, Nicci constantly delivered top-notch service with a warm and welcoming attitude.
Thank you so much Nicci. I really value the information you have shared with me and have thoroughly enjoyed working with you.
CAROLYN MAY
I felt very at ease with Nicci as she is very grounded and has such a nurturing spirit. Her psychic reading was enlightening and resonated deeply with me, and the energy healing session was incredibly cathartic! I wasn't sure what to expect when I made the booking, but I was very open to receiving this energetic guidance, and the experience did not disappoint! If you've ever been curious about what might come up for you, I'd recommend booking a session with Nicci!
Talina Edwards
I had an Intuitive marketing session with Nicci and it was phenomenal. She really helped me gain clarity around the direction I am going and the steps to get there. Her intuitive insights and professional knowledge have helped me feel confident in my path forward. Highly recommend.
Claire Phillips
I've known Nicole for a long time, but only worked with her in her again recently. Nicole is authentic and genuine and is a talented facilitator. The content of the course was great and I would definitely work with her again.
Anthony Greenham
STILL NOT SURE?
FAQs with Nicci Lancaster
Own Your Message, Your Marketing,
Your Authority
Is this coaching or therapy?
Neither. This is behavioural identity work with direct business impact. You won't just gain insight — you'll change how you actually show up.
Who is this for?
High-performing women who have already built something significant and are ready to stop holding themselves back in rooms they belong in.
How quickly will I see results?
Most women experience pattern recognition within the first two weeks. Behavioural shifts begin within the first month. Revenue impact typically follows within 60 days.
How is this different from other coaching?
Most coaching addresses strategy or confidence. This work goes to the root — the conditioned behaviours that are silently costing you time, money and authority. When the pattern is interrupted at that level everything else shifts.
Where do I start?
A Clarity & Attunement Session is the natural first step. One hour. You'll know immediately whether this work is for you.
You've already done the hard part. You built something real.
Now stop editing yourself out of the next level.
Blog
The Pattern Women Don’t Notice Until They See It
Exploring the invisible patterns and subtle habits that high-achieving women use to play small, and how to reclaim your power. ...more
Personal Growth
March 25, 2026•1 min read
Why So Many Successful Women Feel Like They’re Carrying Everything
One of the women I work with sent me a message this week after our session. She told me she had taken a day off, something that I was encouraging her to do. Not a holiday. Not a weekend away. ...more
Mindset & Leadership
March 24, 2026•1 min read
Why Clarity Is Often More Powerful Than Advice
Stop overthinking and find your next step. Discover why mental clarity is more powerful than advice and how a shift in perspective changes everything. ...more
Mindset & Leadership
March 25, 2026•1 min read
